A digital presence has become more and more important, especially during the pandemic. An example of a company that has embraced this way of thinking, which also can be applied to workshops and car dealers, is Alesco that sell equipment for workshops. 2020 became a game changer for Alesco.
“Seeing their business model fall in the pandemic, to completely switch and run digitally, was not an easy journey for Alesco. There were many lessons to be learned along the way”